We won coverage in every national newspaper with our Big SATs Sit-In event, inviting MPs in Westminster and parents in schools all over the country to try their hand at mini-versions of formal tests taken by 10 and 11 year olds.
The event, giving Parliamentarians in Westminster and parents nationwide a lived experience of what English pupils go through every summer, was also extensively covered by local press, TV and radio.
Wall to wall media coverage and mass awareness-raising gives this niche campaign extraordinary cut-through – another big win!
