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News and comment

05 December 2022

National press win for Big SATs Sit-In

We won coverage in every national newspaper with our Big SATs Sit-In event, inviting MPs in Westminster and parents in schools all over the country to try their hand at mini-versions of formal tests taken by 10 and 11 year olds.

The event, giving Parliamentarians in Westminster and parents nationwide a lived experience of what English pupils go through every summer, was also extensively covered by local press, TV and radio.

Wall to wall media coverage and mass awareness-raising gives this niche campaign extraordinary cut-through – another big win!