Can Can Campaigns

Can Can Campaigns We deliver high-quality strategy, communications, creative and grassroots organisation for winning campaigns.

Why we do what we do

We believe in working towards a better world. One that holds equality, social justice and respect for all at its core.

We’ve honed our expertise in strategic thinking, communications and creative work through years of senior-level, London-agency experience. Over the last decade, we’ve also made waves in the campaign arena, on issues such as homelessness and school funding.

We want to make a difference

So we decided to unite these two skill-sets and launch Can Can Campaigns, a sister e-collective to Can Can Creative, to maximize our ability to create change. We’ve brought together grassroots organisers with journalists, strategists, copywriters, art directors, animators, film makers, PR and social media experts to pool their collective strengths in campaigning. Our people are both the best practitioners in their fields and committed to a progressive world-view.

Bold ideas, seamless processes

We believe in simple, direct, flexible collaboration with our clients. Our service is personal, on brief and on time. We take pride in bringing intelligent thinking and daring ideas to life in campaigns designed to win people’s hearts and minds and create lasting change.

Who we are

Who we work with

16 October 2019

Celebrity SATs film goes viral with over 600,000 views

The SATs results film, conceived and produced by Can Can, featured lots of well-known faces, including author Michael Rosen, comedian Zoe Lyons, Chase & Status drummer Andy Gangadeen and Green MP Caroline Lucas. It was released on the same day as SATs results, to remind all children that they are More Than A Score whatever their SATs results. With a reach of 1 million on Facebook and 400,000 on Twitter, the film was viewed more than 600,000 times.


16 October 2019

60 heads sign More Than A Score Pledge

The Pledge is an innovative way for schools to show their
opposition to the government’s high-pressure testing regime in
primary schools.

Developed by Can Can, with a focus group of headteachers, it
gives schools the opportunity to publicly state what steps they are
taking to put children’s overall education ahead of SATs and other
high-stakes assessments. It also acts as a focal point for the
campaign, connecting headteachers who share similar views
about the current system.

It’s been warmly received by heads in over 60 schools.
“I’m signing the Pledge because I believe in nurturing creative,
critical and caring thinking and a love of learning.” Headteacher,


16 October 2019

Breakthrough in battle against Baseline

Almost 200 schools have withdrawn from the government’s Baseline test pilot, bringing the number of schools who have refused to take participate to well over 5,000 in total.

The More Than A Score campaign has employed a variety of high-profile, creative tactics to oppose the government’s plans to test 4-year-olds when they start school.

Our petition has generated over 75,000 signatures; the March of
the 4-Year-Olds in Westminster achieved front page news in The
Guardian; we have published expert research demonstrating
overwhelming opposition, and parents have lobbied their
headteachers not to participate in the government’s pilot scheme.
And schools have listened.